Google Business Profile, previously known as Google My Business, comprises a suite of interfaces that allows owners of businesses to reach their customers with the help of Google Maps and Google Search. Google Business Profiles, along with Google Maps, offer Google’s search marketing facilities that are free for local businesses. In simpler terms, Google Business...Read More

Google Analytics 4 (GA 4) is a marketing tool that helps in the improvement of your business. It was launched in October 2020 that offers enhanced tracking, insights, and reporting as compared to Universal Analytics. The top 5 things that you need to know about GA4 are listed below: User-oriented engagement metrics Google has launched...Read More