Google Business Profiles: What Are They, How To Use Them, and Why

Google Business Profile, previously known as Google My Business, comprises a suite of interfaces that allows owners of businesses to reach their customers with the help of Google Maps and Google Search. Google Business Profiles, along with Google Maps, offer Google’s search marketing facilities that are free for local businesses. In simpler terms, Google Business Profile helps in maintaining your Business Profile so that you can effectively be visible to your customers on Google, enhance your ratings with the help of customer reviews, and also increase your customer base by controlling the information of your business.

Let us learn about this local business digital asset.

What is Google Business Profile?

Google Business Profile

Google Business Profile is a multi-layered platform that helps in the branding or gaining popularity of a local business. This helps businesses to reach the maximum customer base by providing services and information about your business. It is an interface that enables local business owners to interact with their customers with the help of questions and review features. This also enables business owners to post information related to their business, such as photos and videos.

How to Use a Google Business Profile

Google makes the generation of business information automatically on its own. If your business has been unverified and unmanaged, the database of Google contains your business information. You just have to use your Google Business Profile to manage accurate information and announcements of your services and products.

Here is the listing of how to use your Google Business Profile:

Step 1: Searching Your Business on Maps

Search your business name on Google Maps. If you do not find your business name, then you have to create your Google Business Profile.

Step 2: Looking for the Button “Claim this Business”

After searching for your business on Maps, search for “Claim this business.” If you do not find such a button, then it means that your business listing has already been verified or you are the existing Business Profile Manager.

Step 3: Click on the “Manage Now” Button

If you see your business information, then click on this button.

Step 4: Business Verification

Business Verification helps Google that you are now managing your business.

Advantages of Using Google Business Profile

Three main advantages of maintaining Google Business Profiles are listed below.

  1. Enhancing Customer Base on Google: Businesses that are well-synchronized and well-optimized with Google Business Profiles have the probability of gaining visibility if a customer searches for a location-based business.
  2. Gaining ratings through Customer Reviews: Nowadays, most users consider ratings and reviews of local businesses. With the help of reviews, valuable feedback reaches your customers.
  3. Controlling Business Information: With this, you can display your overview, contact information, business hours, and services, along with some photos. This will build trust among the customers and the business owners.


Apex Web Cube is the leading agency that offers complete marketing features digitally to help local business owners in managing their Google Business Profile. It helps in the branding of your business by optimizing your website in ranking and searching. It also enhances brand awareness of the businesses digitally to make the customers engage on the website.

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