Apex Web Cube provides its clients with optimized online marketing solutions that are not only suited for their requirements but can achieve targeted goals in a designated time period. We have a two-pronged approach in dealing with our customers’ requirements. First, understand what they are looking for, and second, craft strategies that can provide the desired results. This is the same way we approached the wholesale apparel brand as well.
The brand already has built quite a favorable reputation in the offline market. Being an established brand and providing its customers with highly satisfactory solutions for many years has only helped with the brand’s exposure. But their online presence was quite minuscule. On the other hand, several of their competitors had a significant online presence, even those who have just started their operation in the last couple of years. So, overcoming this was the main objective of our operation.
We listed our campaign goals at the very beginning of our project and formulated strategies for their execution. Our primary campaign goals were:
- Pushing core keywords for the brands into the index. For a successful online presence, the brand needs to rank on the relevant keywords gathered from the hundreds of thousands of combined searches in the targeted, which here was the US market.
- Increase the overall search visibility of the brand, especially for longer tail keywords.
- On-site optimization. For customers to land on the site, on-site optimization of every page is of essential importance.
- Building a social media strategy. A sound and strategic social media marketing strategy are key to capturing the online market.
Now, the company has reached its potential and gained the returns that it was expecting from our team.
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