Google Analytics 4 (GA 4) is a marketing tool that helps in the improvement of your business. It was launched in October 2020 that offers enhanced tracking, insights, and reporting as compared to Universal Analytics. The top 5 things that you need to know about GA4 are listed below: User-oriented engagement metrics Google has launched...Read More

Customers on the email list can be informed about new products and then deals through email marketing. Educating the audience about the benefits of a brand or keeping them interested in content in between purchases can also be a more persuasive strategy. Email marketing is a great marketing channel that uses email to advertise the...Read More

A good or service is created to satisfy market demands. Sometimes all or a portion of the market is drawn to the products. The mass marketing technique applies to products that are appealing to everyone. A certain segment of the population is the target market for some products. This group of individuals is referred to...Read More

What is SEO? Businesses’ methods for promoting their goods and services have evolved quickly. Brands have abandoned traditional marketing because of the web and its more than one billion users, and the appeal of digital marketing is stronger than ever, opening up new work opportunities and career paths. However, there are other components to SEO,...Read More