Why Relevance Matters More Than Domain Authority in Link Building

Why Relevance Matters More Than Domain Authority in Link Building

A client once showed me his backlink report with pride. Fifty links, all from sites with DA above 70. Barely moved in four months. Meanwhile, another client of ours picked up twelve links from smaller, niche-specific blogs with DA around 35, and his organic traffic doubled in ten weeks. Same industry, similar competition, completely different […]