Monitoring your website’s position depending on specific keywords is known as keyword monitoring. You can obtain pertinent measurements and data thanks to this method. Beyond only allowing you to keep tabs on how well your website performs in keyword tracking, search engines offer a wealth of advantages. It provides extra context for analyzing ranking decreases, providing you with a competitive advantage, and so on. It also helps you determine which SEO approaches work.
1. Keyword tracking helps to identify the work.
One of the greatest ways to determine whether your efforts produce the desired outcomes is to use keyword tracking. If a business modifies and your ranking improves, you should continue making the same change. You probably shouldn’t continue to invest time in that particular work if you change your approach and overall rankings remain the same or fall. Feedback is key to optimization, so get it as soon as possible. Additionally, keyword rankings are typically among the first things to alter when optimizing your website for search, making it a great metric to use when figuring out what works.
2. Helps to monitor the competitors
Monitoring the search engine optimization of your website’s pages is a frequent application of rank analytics tools. They are frequently used to keep tabs on how well your competitor’s pages are doing in search results. Let’s assume that your company sells eyeglasses online. The biggest volume purchase-intent keyword for any brand is among the large list of search terms you’re targeting, but there are a few essential phrases you want to rank for. Consequently, all of your rivals are using those terms as well. You can compare your company’s rankings against all your competition for every one of those keywords using a service like Authority Labs, tracking ranking growth and declines for each site to gain insightful information.
3. Reduce the troubleshooting traffic drop
If so, that’s probably why your traffic has decreased. Instead of spending days debugging and searching for the cause, you may concentrate on reoptimizing a particular page to regain your lost rankings by quickly finding that problem.
It’s time to look for recent algorithm updates if that’s the case. You can also employ your ranking monitoring data to check for patterns in the websites that dropped rankings and see whether there is anything about either of those pages that suggests that a recent algorithm upgrade may have penalized them.
4. Helps to find CTR issue
You can find problems with your click-through percentages that can affect your traffic by actually knowing wherever your site’s web pages rank for certain keywords. According to a recent Backlinko analysis, the average CTR for the top Google result is 31.7%. According to an Ahrefs analysis from 2017, the average CTR for specific keywords is 8.6%. You may compare your site’s number of clicks to those percentages if you know that it appears in the separate tab or number one for a particular keyword to determine whether it is at, beyond, or even below average. A page’s title or meta description could not be attractive enough to entice users to click on it if your click-through rates are below average