Static vs. Dynamic URLs
A dynamic URL is a page address that comes up in a database-driven website’s search results. Dynamic URLs are difficult to remember URLs that are generated by a server or content management system. Because the server or CMS is unsure of what to call each page, these are produced.
There are three places on the search engine result pages where one can give readers more information about the page: title tag, meta description, and URL. When using a dynamic URL, one can only use two of these three. The click-through rate for dynamic URLs is lower on search engine result pages. A dynamic URL is impossible to type into a browser’s address bar because no one can remember it. A URL can’t really be shared in print advertisements or on business cards. It would be difficult for the user to understand what the page is about before visiting it if the URL were displayed separately. A static URL carries optimized anchor text, which one won’t have.
Static URLs are those that don’t alter or have any parameters. One would anticipate learning how to optimize films. Static URLs also have the advantage of having higher click-through rates in search engine results pages (SERPS), being simpler to use in print campaigns, being easier to remember, which is always better for branding, and the ability to add effective anchor text to let users know what is on the page.
The main distinction is that dynamic URLs don’t offer the same benefits for usability or search engine rankings as static URLs that have been rewritten and keyword-optimized. In order to make it easier for users and search engines to understand what the page is about, they also need a special static URL to go along with it.
For numerous reasons, static links are by far more beneficial in SEO. First off, a static link is permanent, making it simpler and more likely for a search engine robot to crawl and index it.
Second, it may be simpler to index static links with keywords in “html” format. The words “Chicago,” “condo,” “realestate,” and “listings” would act as keywords to help identify and index that page since Google and other major search engines can read hyphens as a separator.
Third, since users can determine whether the link’s keywords are pertinent to their search, the static keyword-rich link has a higher chance of being clicked by users.
Finally, static links are also simpler for consumers to copy and paste. Users can forward or save a static link in a file with confidence because it is permanent.
Dynamic Links
Although static links are more “recommended” for SEO, major search engines can now scan, rank, and index dynamic web pages thanks to advancements in bot technology.
The main benefit of dynamic links is that they make it possible to generate unique web page content using a template, some CSS, and virtually endless amounts of variables that are pulled and posted on the page. Users who are looking for particular information will benefit greatly from this.
