A Guide to Optimizing Shopify in 2023

Shopify SEO is a collection of SEO modifications related to the Shopify platform. While Shopify businesses comprise a blog and the option to redirect, these features can potentially point to SEO problems like duplicate content. Apex Web Cube provides the best optimization for websites so that they can increase their customers in an organic way.

Shopify SEO

Steps for optimizing Shopify:

Duplicated content

Duplicate content is, by far, Shopify’s biggest priority problem when it comes to SEO. When two different URLs have the same or exact material, this is called duplicate content. Search engines may have trouble finding out which of the two pages should be the canonical version as a result, which creates problems. Additionally, link signals are frequently divided throughout the pages.

Modifying the internal linking patterns on Shopify sites when the paging of the site results in duplicate material. More precisely, the first collections page of a certain series is duplicated.

Indexing and crawling

Several SEO components are specific to Shopify when it comes to crawling and indexing after thoroughly examining a number of Shopify sites.

Robots.txt document

Shopify automatically generates a robots.txt file for the store with many prewritten “Disallow” directives. Generally, most business owners are satisfied with Shopify’s default robots.txt restrictions.


As new pages are added to the site or deleted, the sitemap.xml file will dynamically update. The Shopify sitemap.xml is often ready to use right out of the box and doesn’t require modification.

The rapid adoption of Simon

Fast Simon is an enterprise solution that boosts the Shopify store’s customization capabilities and is gaining popularity. If the Shopify site uses the Fast Simon technology, take the necessary measures to address any possible indexing problems that may arise from a subpar implementation.

Verify that Fast Simon is pre-rendering the content on the website to ensure that Google has no problems indexing and crawling it. Googlebot will receive a server-side, rendered version of the website; as a result, making it simpler for it to understand the content.

Many Shopify themes need to come with “Product” markup, which gives Google access to important data like the Product’s name, description, and price, among other things. It’s excellent that many themes take care of this because this is perhaps the most important structured data that any e-commerce site should have.

Extending the Product structured data to collections pages may also be advantageous for Shopify sites. Specifying each product link on a product listing page entails providing the Product structured data.

This excellent schema type informs Google that the material on the site is more editorial in nature. Since “Article” is the one that Google refers to in their official documentation, it appears that they may favor it above the other informational content schema. Another form of structured data one may include in the Shopify blog is the “BlogPosting” schema.

A strong performance foundation is provided by Shopify’s utilization of the Fastly CDN and browser caching.

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