SEO involves optimizing your website to appear higher in search results. To be seen by the searchers who might become your clients is your objective. For your company to be as visible as possible, it must show up in various search results. Being a small business owner makes SEO for small businesses particularly difficult because...Read More

More firms are using natural and paid social marketing, Google ads, and Amazon’s Demand Side Platform (DSP) to reach customers outside of Amazon. Customers who visit Amazon are immediately greeted with both overt and covert advertisements. Paid advertising that competes for attention and tries to entice customers is the dominant feature on the main website...Read More