Google Business Profile, previously known as Google My Business, comprises a suite of interfaces that allows owners of businesses to reach their customers with the help of Google Maps and Google Search. Google Business Profiles, along with Google Maps, offer Google’s search marketing facilities that are free for local businesses. In simpler terms, Google Business...Read More

Google Analytics 4 (GA 4) is a marketing tool that helps in the improvement of your business. It was launched in October 2020 that offers enhanced tracking, insights, and reporting as compared to Universal Analytics. The top 5 things that you need to know about GA4 are listed below: User-oriented engagement metrics Google has launched...Read More

Without keyword research, search engine optimization cannot be expected to produce repeatable and long-lasting visibility. Since the beginning of the industry, SEO has expanded significantly and has been divided into numerous verticals. Finding words, queries, and phrases that people are searching for—i.e., a keyword with search volume—is the process of conducting keyword research. Following are...Read More

Developing advanced SEO skills could help advance in the business field, broaden marketing knowledge, and more. In order to increase online visibility and organic traffic from search engine result pages, a website must be optimized for search engines. Thus, a person who has mastered SEO principles and uses them to improve search engine rankings is...Read More